About Us 2018-01-09T17:11:39+00:00

We are a local company and we love our customers.

Our Mission

At Joyce’s Sewing Shop, we strive to provide excellent customer service and exceptional quality products to make your sewing easier.  We seek to make sewing fun by providing professional training to teach the benefits of sewing, no matter what level you’re at in your sewing journey.

Our History

We opened our doors November 1, 1986 as Husqvarna White Sew & Knit Center at 159 St. Julien St, London, Ontario. As many of you remember, we had only 400 square feet — and a lot of products!

  • From the beginning, we’ve been your one-stop sewing shop. We’ve always carried the hard to find items and notions you would find demonstrated on sewing shows. This makes it easy for our customers to get what they need — all without the hassle of having to visit multiple shops.
  • In February 1997, we moved to 325 Wortley Road, London, Ontario with a lot more space and 2 classrooms. Four years later, we started to carry the BabyLock brand of sewing machines and sergers — giving our customers another choice, with the same great service from our store.
  • 2002 saw us change our name to “Joyce’s Sewing Shop.” And in 2017, we will be celebrating our 31st year in business. We are very happy and honoured to receive the Consumer Choice Award for Business Excellence in the Sewing Machine category for the London region, winning the award four years running in 2014, 2015, 2016 and 2017. We’d like to thank all of our customers who have supported us over the years, and may there be many more great years to come!

Curious to learn more about what we do? Give us a call at 519-433-5344 – we look forward to hearing from you!